Fuggetta Rob - Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force - Hardcover Computer-Aided Learning (Cal) Barcode: 9780521646673

Barcode: 9780521646673

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Fuggetta Rob - Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force - Hardcover Computer-Aided Learning (Cal) Barcode: 9780521646673Binding: Hardcover Description: Companies aren't trusted brands aren't trusted and nor are your executives. People trust each other and now they have the tools to communicate with each other using social technologies and mobile with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Title: Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force Author(s): Fuggetta